The biased test of the Tundra, Silverado, F-150 and Ram is, in the long run, another in a series of mistakes made by CU, mistakes which have allowed them to become far less significant than they were even a decade ago. Sometime, the meaning of the rankings can be a bit oblique – there’s the 6 month owner satisfaction study and the 3 year reliability study, and it is a safe bet that few in the consuming public understand the difference between them – but they do count. The rankings make headlines when the come out. Car makers trumpet their Powers ratings in full page ads in all the major newspapers. Powers has turned its firm into an empire largely on the basis of its survey of satisfaction among owners with automobiles.
Today, however, Consumer Reports is largely irrelevant to much of the auto buying public, thanks to J.
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